Best Custom Personalized Corporate Gifts In Australia
13th Nov 2017
Promotional gifting dates back to the 18th century, when in 1789 commemorative promotional buttons were distributed during the George Washington election. The trend has since been in vogue and has constantly been used by various companies as a effective marketing and advertising tool.
Recently, in a researchconducted by the Promotional Products Association International (PPAI), it was proved that 62% of consumers remember the name and details of a company that gives them a promotional gift.
The following are some of the strongest arguments used in favor of promotional gifting:
- Handing a promotional gift, leave a positive impact on the consumer, ergo ensuring their trust and loyalty.
- A promotional gift is a constant physical reminder of the company and rules out the theory of ‘out of sight- out of mind’.
- It is far more cost effective than other marketing tools like a celebrity endorsement.
- It has mass appeal and can be used as an alternative business card.
So what should one look for whilst purchasing a promotional gift item?
First of all, it should be something that is unique enough to pique the consumer’s interest. It should be a product that is liked by the masses in general and can carry the company’s name on it.
It helps if the product too resonates the values of the company.
Lately, research has shown that edible gift items are more effective, as they engage all the senses and whilst embedding the brand in the consumer’s mind; they do not force constant reinforcement and hence are more liked by the consumer.
The following are some of the most effective promotional gift items available in the market today:
1. Photo frame magnets:
The consumer is likely to be reminded of a happy time, with the aid of the photograph and at the same time positively reinforced with the logo of the company. Companies using this gift item are advised to brand the product with a tiny logo instead of a large and overwhelming one. The tinier the logo, the more likely it is that the consumer will hold on to it.
2. Pens with USBs:
Pens are the most widely used commodity in the corporate sphere, when attached with a USB, their use is only amplified. A consumer receiving the gift, is most likely to use the product in their daily life and constantly be reminded of the company. However, a word of caution is necessary, here- a pen was amongst the first few products to be used for promotional purposes and hence has been done to death. Though effective, there is nothing unique about this product.
3. Money clips:
A new entrant into the world of promotional gifting; this product gives ample surface area for advertising and is rather liked by the consumer, thanks to its utility factor. However, it shows more promise with the male target audience than it does with the female and children category.
4. Personalized wine bottles:
An adult only, promotional gift- it is highly effective as a marketing tool.
The company using this product, should nonetheless be aware of the image they
are portraying by distributing wine.
5. Charging Cables:
High on utility, this product is almost a necessity in today’s day and age,
when the economy is paralyzed without mobile phones and laptops. The surface
area for branding is slightly low on the product, but it’s constant usage
ensures a regular reminder of the company, to the consumer.
6. Portable Speakers:
For who doesn’t love music? All consumers would be lining up to get their hands on this promotional gift. One that allows positive reinforcement and offers ample space for the company’s logo and maybe even motto but its cost should be taken into consideration. This product is generally four to five times the price of an average promotional gift; hence the company is likely to get a smaller number of gifts at their disposal, which means their reach would also be limited.
7. Luggage tags:
This product checks out in all categories except that it has slightly limited utility and hence one cannot be certain weather the guest will hold on to the product or not.
8. Custom Macarons:
For the first time in Australia, one can get their company logo printed on the French delicacy that holds an appeal value for all age groups. With Amazeology, companies can place bulk orders for delicious and fresh macarons, in six different flavors and colors, to be customized with a print of their logo and motto. It is one of the most unique promotional gifts ever used and thus is most likely to gather the consumer’s attention. It’s pleasant taste, is a delightful reminder of the company’s positive image, as well. To know more, or to see other excellent promotional gift options; click here:
